Wednesday, 29 January 2014

5 Advertising Networks to Monetize Android App

Mobile advertising is such a nightmare these years, with terribly low revenue and click-through rates crippling both commercial companies and indie developers.


However, more and more remarkable advertising networks are rising, offering a great variety of monetization models to help developers maximize the revenue of their mobile apps, and yet most of us only know about AdMob.

AdMob

Being the child of the behemoth google, AdMob should be the first advertising network for app developers to consider for monetization. What makes it a worthy platform here is probably not its brand, but its integration system a.k.a SDK (Software Development Kit) that helps you connect across famous platforms such as iOS,Android and the rising Windows Phone.

 Millennial Media

As the first mobile advertising network that furthered itself to an Initial Public Offering (IPO), Millennial Media clearly knows how to do business, and offers lots of grand deals for developers ranging from top mobile gaming companies to indie teams.

Adfonic
Adfonic cares not only about integration, it cares for the performance of your advertisement, with the promise of 95% average fill rates on both iOS and Android, and even up to 10x higher eCPMs with rich media advertisement. To achieve this, they are working directly with international agencies and brands such as Samsung, ESPN, BBS and Amazon Kindle to display their giant campaigns in your mobile app. 

Chartboost

Standard mobile advertising networks are good, but when it comes to displaying ads on your game titles, they become hugely irrelevant due to the fact that the standard networks are targeting mass audiences with great variety of interests.
Chartboost is the solution for game developers, as it’s a platform that’s dedicated to advertise gaming ads, with up-to-par integration and analytics technology.

Tapjoy

In-App Purchasing has been a hot debate topic lately, with most mobile gamers arguing that they don’t want to pay repeatedly just to complete a game. But how about doing something to earn the in-game coins, such as downloading another free game?
That’s what Tapjoy is doing: offering the gamers the chance to earn virtual currency by performing real-world action. The model is called incentivized download. 


AdMob:-http://www.google.com.my/ads/admob/

Millennial Media:-http://mmedia.com/

Adfonic:http:-//adfonic.com/

Chartboost:-http://chartboost.com/

Tapjoy:-http://www.tapjoy.com/

 
 

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