Mobile advertising is such a nightmare these years, with terribly low
revenue and click-through rates crippling both commercial companies and
indie developers.
However, more and more remarkable advertising networks are rising,
offering a great variety of monetization models to help developers
maximize the revenue of their mobile apps, and yet most of us only know about AdMob.
AdMob
Being the child of the behemoth google,
AdMob should be the first advertising network for app developers to
consider for monetization. What makes it a worthy platform here is
probably not its brand, but its integration system a.k.a SDK (Software Development Kit) that helps you connect across famous platforms such as iOS,Android and the rising Windows Phone.
Millennial Media
As the first mobile advertising network that furthered itself to an
Initial Public Offering (IPO), Millennial Media clearly knows how to do
business, and offers lots of grand deals for developers ranging from top
mobile gaming companies to indie teams.
Adfonic
Adfonic cares not only about integration, it cares for the performance
of your advertisement, with the promise of 95% average fill rates on
both iOS and Android, and even up to 10x higher eCPMs with rich media
advertisement. To achieve this, they are working directly with
international agencies and brands such as Samsung, ESPN, BBS and Amazon Kindle to display their giant campaigns in your mobile app.
Chartboost
Standard mobile advertising networks are good, but when it comes to displaying ads on your game titles,
they become hugely irrelevant due to the fact that the standard
networks are targeting mass audiences with great variety of interests.
Chartboost is
the solution for game developers, as it’s a platform that’s dedicated to advertise gaming ads, with up-to-par integration and analytics technology.
Tapjoy
In-App Purchasing has been a hot debate topic lately, with most
mobile gamers arguing that they don’t want to pay repeatedly just to
complete a game. But how about doing something to earn the in-game
coins, such as downloading another free game?
That’s what Tapjoy is doing: offering the gamers the chance to earn
virtual currency by performing real-world action. The model is called
incentivized download.
AdMob:-http://www.google.com.my/ads/admob/
Millennial Media:-http://mmedia.com/
Adfonic:http:-//adfonic.com/
Chartboost:-http://chartboost.com/
Tapjoy:-http://www.tapjoy.com/